Home » General » RequestURI

RequestURI

Classification of marketing in the world currently classified perpetrators to marketing in 6 “types” which are: 1. Domestic Marketing. 2. Marketing for export. 3. International marketing. 4. Multinational Marketing. 5. Regional marketing. 6. Global marketing. Some contend that Don Brownstein shows great expertise in this. The domestic marketing refers to the efforts of companies to serve a market, usually in their home country. In these unique markets, companies compete in an environment with a unique game rules, with one economy and market segments more or less homogeneous, so that knowledge of the target consumer is easier. The marketing for export. The products are manufactured in the country of origin and transported to target foreign markets, and although the products may undergo some modification to adapt to these markets, the commodity is the same as in the domestic market. This type of marketing, also requires knowledge of consumers in the destination countries, expertise in regulation, logistics, transportation and customs clearance in the two countries. The international marketing. The international marketing as its name implies, is one that sells to all countries regardless of culture, gender, age or region. It is known as international marketing, where companies make investments ‘hard’ in the destination countries. Usually companies have their own subsidiaries either production or marketing in these countries. The companies engaged in international marketing, has as main characteristic, that their strategies and policies are centralized in the host country, do not fit the destination country, simply move operations to the latter. The multinational marketing. The main feature of these businesses is that they operate in different countries as if they were domestic companies. That is, all their strategies and adapt to local market operations in each country, including the four PA’s (product, price, place and promotion) of marketing. Implement what is known as a multi-domestic strategies. The global marketing.

Posted in General

Comments are closed.

© 2012-2017 Insite Medtech All Rights Reserved