In this paper we discuss practical ways to make a marketing plan by an SME or a freelancer, identifying the essential steps to follow. If you want to get small business customers, if you want to really succeed, must necessarily have a marketing plan, no matter their size or what is engaged. The marketing plan for an SME or a self-ordained scheme should continue to take the necessary action in the right way, starting to build the house from the base. Here we discuss a number of items to be included in a good marketing plan, it is best to consider them one by one and see its relationship with our SME or private business to conduct an analysis of the characteristics of our situation. Step 0: Before you begin is to review the business plan project for the marketing plan always consistent with it, in fact there may be information necessary for the marketing that is already entered there, so there is no work to do double if not necessary.

In fact, the plan Marketing must be an essential part of the business plan, be included in it and always be consistent with such basic items as the vision or mission of business. Step 1 .- Introduction: In this part, the SME or independent, must detail the goods or services provided, ie what it does and what it sells and to whom and how. This information should be found or have done already in the business plan and provides the basis for all, knowing what we do and for whom.